CURATED NOTES

If your skincare suddenly feels less effective than it did a few years ago, you’re not imagining it. As we move into midlife, our skin’s natural renewal cycle slows down. What once took around 28 days in our 20s can stretch to 45–60 days, leaving skin looking dull, uneven, and less firm.

That’s where ingredients like retinol and bakuchiol come in. Both support skin renewal, but they work in very different ways. Understanding the difference helps you choose what’s right for your skin, rather than following trends.

Winter has a habit of testing our resilience, especially as our energy, sleep and immunity naturally fluctuate through midlife. Here, our co-founder and qualified nutritional therapist Ros Simmons shares her expert take on the winter supplements, simple habits and daily nutrients that genuinely help you stay well through the colder months.

Hair matters. A good hair day gives you an instant lift. A bad one can chip away at your confidence. Hormones, stress and lifestyle all pull nutrients away from the hair first, which is why midlife is often the moment everything changes.

Our duo is our answer. ROOT FORCE creates the right environment for healthy growth. STRAND SURGE rebuilds fragile fibres so hair feels strong, shiny and resilient again. Together, they’re haircare that works with your life, not against it.

Perimenopause isn’t a decline; it’s a progression and a shift into a new biological rhythm where your body simply needs different things. As oestrogen and progesterone begin to fluctuate, what you eat can have a profound impact on how you feel day-to-day. The right nutrients help support hormone balance, steady energy, good sleep, clearer thinking, and even the health of your skin and hair.

At Curated Beauty, we didn’t launch on a whim or with a ready-made cheque from investors. We came to this with decades of experience, hard work, lessons learned across beauty and retail, and our own money on the line.  We started the way many women do, with determination, experience, and our own savings.

As three female founders over fifty, we’ve seen what works, what fails, and what truly matters in beauty. We know the difference between a passing fad and a product that delivers real results. We also know how easy it is to get distracted by quick wins instead of focusing on what lasts. That’s why we chose independence. By funding ourselves, we kept control, took our time, and created products we genuinely believe in.