For Sam, it began in her early forties. Hair shedding became something she simply lived with, flaring up whenever life got stressful or nutrition slipped. This year it hit again in her early 50's, harder than before, and she found herself having to cut her hair short just to keep it looking healthy. Losing density is never only about the hair, it affects how you feel walking into a room. Sam wanted something that genuinely supported growth at the scalp, not just masked the problem. That’s why our ROOT FORCE became so personal. The formula energises the scalp, supports follicle activity and strengthens new growth over time, thanks to ingredients such as the Hair Redensifying Peptide Complex, caffeine, biotin and soothing botanicals.  It's not an overnight fix but applied daily (preferably at night) taking time to massage in with our Jade comb or your fingers, you will start to see changes after a couple of months.

Ros wasn’t losing hair, but she was losing the hair she recognised. The texture had changed; the shine wasn’t the same. Her midlife hair was drier, duller and harder to smooth. She wanted something she could add into any conditioner or mask that would genuinely repair the structure of the hair. That’s where our STRAND SURGE was born. The Bond-Building Matrix (50%) deeply rebuilds the internal keratin network while the Creatine Complex improves elasticity and resilience. It’s instant softness with long-term strength.

And then there’s Natalie, who fortunately has lovely naturally healthy hair, but is determined to keep it that way as hormones inevitably shift. She wanted a simple two-step ritual that strengthened from scalp to strand without adding noise to her routine.