Curated Beauty London

INTRODUCING NEW! INNER POWER

Pure Creatine Monohydrate
The strength behind every day

INTRODUCTORY 10% OFF WITH FREE PILL BOX

SAVE UP TO 40% OFF

NEW! SUBSCRIPTION SERVICE

Sleep, energy and healthy ageing supported
by consistency, not chance

INTRODUCTORY 10% OFF WITH FREE PILL BOX

SAVE UP TO 40%

BETTER NIGHTS, BETTER DAYS, ON REPEAT

60 days of calm - delivered every 8 weeks

SAVE UP TO 40% OFF

Bright Now with free Inner Confidence trial pack

Beauty for a reason, a season, or a lifetime

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Woman takes Curated Beauty supplement in a sunny forest

NEW! SUBSCRIPTION SERVICE

Sleep, energy and healthy ageing supported by consistency, not chance.

SAVE UP TO 40% OFF

INTRODUCING
NEW! INNER POWER

Pure Creatine Monohydrate

The strength behind every day.

SAVE UP TO 40% OFF

BETTER NIGHTS, BETTER DAYS, ON REPEAT

60 days of calm - delivered every 8 weeks

SAVE UP TO 40% OFF

Beauty for a reason, a season, or a lifetime

In a world of endless choices, we believe beauty and wellbeing isn't about having more, it's about having the right things.

SHOP NOW

Woman takes Curated Beauty supplement in sunny forest

FREE SHIPPING

Developed by Experts

Made in The UK

Tried, Tested & Loved

OUR HERO PRODUCTS

These are the ones we reach for without thinking, expert-led, customer-adored, and quietly brilliant in your daily line up.

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Inner Confidence with product details on a light blue background.

INNER CONFIDENCE 2 months supply

NMN with vitamins B, C and D

Formulated to target midlife fatigue, hormonal change, reduced energy and metabolism, and declining cellular activity.

£60.00

Curated Beauty Flawless Defence SPF50 & Primer with product details on a pink background

FLAWLESS DEFENCE

Broad Spectrum SPF50 & Primer

Formulated to help prevent sun damage and pigmentation, boost collagen and strengthen the skin barrier. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£22.50

£45.00

New Beginning with product details on a pink background

NEW BEGINNING

Gentle 2% HPR Retinoid Serum

Formulated to target collagen decline, pigmentation, hormonal breakouts and speed up skin cell turnover.

£60.00

ROOT FORCE

Scalp Strengthening Serum

Formulated with Peptide technology, Caffeine and Biotin to redensify thinning, weak hair from root to tip. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£20.00

£40.00

INNER CONFIDENCE 2 months supply

NMN with vitamins B, C and D

Formulated to target midlife fatigue, hormonal change, reduced energy and metabolism, and declining cellular activity.

£60.00

FLAWLESS DEFENCE

Broad Spectrum SPF50 & Primer

Formulated to help prevent sun damage and pigmentation, boost collagen and strengthen the skin barrier. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£22.50

£45.00

NEW BEGINNING

Gentle 2% HPR Retinoid Serum

Formulated to target collagen decline, pigmentation, hormonal breakouts and speed up skin cell turnover.

£60.00

ROOT FORCE

Scalp Strengthening Serum

Formulated with Peptide technology, Caffeine and Biotin to redensify thinning, weak hair from root to tip. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£20.00

£40.00

Curated Beauty founders laughing together

OUR STORY

We’re a passionate team of industry experts, who’ve spent decades immersed in beauty and wellness.

In a world full of hype and over-promising, we’re here to help you cut through the noise and make informed, confident choices. No guesswork, no overwhelm, just products that make sense and deliver what they promise.

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Beauty for a reason, a season, or a lifetime

OUR MISSION

We believe in products that serve a purpose: for right now, for what’s next, or for the long run.

Each product is chosen to meet a need, not fill a shelf. High-performance, intentional, and always grounded in real results, because confidence comes from what works, and what you can trust.

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OUR INGREDIENTS

Our ingredient strategy is simple: we focus on the right things. Carefully selected, effective ingredients that deliver results without compromising your skin, hair, and wellbeing.

INTENTIONAL WELLNESS

Proven, effective support for energy, mood, and mental clarity. Formulated to simplify, not complicate.

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Synergistic Formulas

Nutritionist Developed

For Balance, Energy, and Longevity

INNER CONFIDENCE 2 months supply

NMN with vitamins B, C and D

Formulated to target midlife fatigue, hormonal change, reduced energy and metabolism, and declining cellular activity.

£60.00

CONSIDERED SKINCARE

High-performance products that simplify decisions and amplify results.

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Bioactive Ingredients

Dermatologically Tested

For Nourished, Radiant Skin

FLAWLESS DEFENCE

Broad Spectrum SPF50 & Primer

Formulated to help prevent sun damage and pigmentation, boost collagen and strengthen the skin barrier. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£22.50

£45.00

PURPOSEFUL HAIRCARE

Targeted formulas to restore, strengthen, and transform.

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Scalp & Strand Care

Bond Repair Actives

For Stronger, Healthier Hair

ROOT FORCE

Scalp Strengthening Serum

Formulated with Peptide technology, Caffeine and Biotin to redensify thinning, weak hair from root to tip. Sam's birthday favourite 50% off! (sorry no gift cards or vouchers allowed)

£20.00

£40.00

Developed by Experts

Made in The UK

Free Shipping

Tried, Tested & Loved

As someone who’s taken supplements regularly for years, our INNER CONFIDENCE has truly raised the bar. My energy and focus are next-level, and I love that it supports so many things in just one capsule – from immunity and hormones to healthy ageing. It’s smart, effective, and works deep, right down to the cellular level.”

Sam Grocutt, co-founder Curated Beauty

"After having skin cancer on my face, daily SPF is non-negotiable. I’ve tried so many - some felt greasy, others triggered breakouts despite double cleansing. That’s why we created FLAWLESS DEFENCE: Broad Spectrum SPF50, with its hint of tint, primer benefits (makeup applies beautifully), and skin-loving ingredients. It’s my everyday hero."

Ros Simmons, co-founder Curated Beauty

I had all but sworn off retinoids as high strength formulas irritated my skin, but gentler ones left me wondering why I bothered. Our NEW BEGINNING combines hard-working but gentle HPR retinoid, soothing plant based bakuchiol, and a hydrating hyaluronic acid complex to deliver results without compromising on skin comfort. If you’ve ever felt let down by retinol before – NEW BEGINNING might just be the one that changes your mind too!

Natalie Ingham, co-founder Curated Beauty

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