The Curated Beauty founders smiling

OUR STORY

Beauty for a reason, a season, or a lifetime

We’ve spent our careers immersed in beauty and wellbeing - and over the years, family, friends (and even strangers at parties) have asked us the same questions: What actually works? What should I spend my money on? What ingredients should I look for?

 

And when it comes to supplements? Don’t even get us started. So we decided to do something about it.



Curated Beauty is a collection of high-performance essentials across hair, skin and wellness - designed to complement your routine, take away the guesswork, and give you confidence in every choice. Everything we create is backed by decades of hands-on experience and a shared love for curated, effective beauty.



Our goal? To offer you products that earn their place on your shelf - and keep delivering, day after day.



You don’t need more. You just need better.

Meet the founders

Natalie Ingham – The Experience Maker

I started out on the shop floor and ended up in the boardroom - but no matter where I’ve been, my focus has always been the same: people. With over three decades in beauty and lifestyle brands, I’ve seen how powerful great service, trust, and community can be. I believe beauty should feel good from the moment you try a product to the experience you have with the brand behind it. That’s why I’m here, to help create something women not only love, but feel part of.

 

Curated with Love,

Natalie x

Ros Simmons – The Brand Builder

I’ve spent over 30 years building beauty and wellness brands that truly resonate — including some you’ve probably had in your bathroom cabinet. From co-founding Virgin Vie to working with The Body Shop and leading global teams, my passion has always been creating products women genuinely want.


I love a challenge, especially when it means doing things differently. Curated Beauty London is my way of cutting through the clutter — delivering products that truly work: thoughtfully made, beautifully effective, and rooted in what real women need. It’s also about community — supporting women to feel confident, connected, and to have a little fun along the way.

 

Curated with Love,

Ros x

Sam Grocutt – The Communicator

I’ve spent almost 30 years immersed in the world of beauty - working with some of the UK’s most recognisable brands to help shape their stories and connect with real women. Now I get to build my own story. As a PR and communications expert, I’ve seen what works, what doesn’t, and what truly matters when it comes to beauty, haircare, and wellness, especially when one of them deserves a spot in your life.

 

Curated with Love,

Sam x

OUR COMMUNITY

Our Curators sit at the heart of Curated Beauty. They’re honest voices, helping others cut through the noise and find products they can trust. Some know beauty inside out, others just know what they love.

Together, we’re building a community built on confidence, connection, and the occasional glass of fizz.

Curators Website Portal

OUR PRODUCTS

Every product we offer is chosen with purpose. From skincare and haircare to wellness, each formula is designed to deliver on what it promises and make your routine simpler, smarter, and more effective.

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