NEW BEGINNING

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Gentle 2% HPR Retinoid Serum
Formulated to target collagen decline, pigmentation, hormonal breakouts and speed up skin cell turnover.
£60.00

It’s about you:

If your skin needs a nudge towards a reset NEW BEGINNING is our all in one, multi benefit serum, perfect for retinoid first-timers who want smoother, brighter, healthier looking skin.

 

It’s about the right things:

  • 2% HPR Retinoid Complex speeds up skin renewal and collagen production
  • 4D Hyaluronic Acid delivers multi-level hydration to keep skin plump, firm and bouncy
  • Bakuchiol, a plant-based retinol alternative, gently smooths and restores skin radiance

Think of it as a personal trainer for your skin: coaching it to perform better and show up refreshed and glowing!


 

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Developed by Experts for Midlife Women
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Made in the UK
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Free Shipping
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Tried, Tested & Loved
Developed by Experts for Midlife Women
Made in the UK
Free Shipping
Tried, Tested & Loved
Approximately 50 applications per bottle

Targets:

The core changes that show up from our mid- 30's onwards, such as loss of firmness and collagen decline. Hormonal shifts and years of sun exposure, result in visible pigmentation in midlife. Works hand in hand with Tranexamic acid for a more even, brighter complexion.

Suitable for:

✓ All skin types

✓ First-time retinoid users

Ingredients

2% HPR (Hydroxypinacolone Retinoate) Retinoid Complex - a next-generation, bio-available, low-irritation form of vitamin A. It speeds up cell turnover and stimulates collagen and elastin production to soften fine lines and wrinkles, decongest skin and refine skin texture without the irritation often associated with retinoids.

4D Multi-Molecular Hyaluronic Acid Complex - delivers multi-level hydration to keep skin plump and bouncy

Bakuchiol - a gentle, plant-based retinol alternative, helps minimise hyperpigmentation and supports clear, balanced, glowing skin without compromising your skin barrier.

Full Ingredients

Aqua, Propanediol, Oleyl Erucate, Dimethyl Isosorbide, Sodium Acrylates Copolymer, Tocopherol, Bakuchiol, Tranexamic Acid, Lecithin, Helianthus Annuus Seed Oil, Xanthan Gum, Hydroxypinacolone Retinoate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Ethylhexylglycerin, Sodium Phytate, Pentylene Glycol, Citric Acid, Phenoxyethanol

Good to Know

  • Vegan
  • Fragrance Free
  • Cruelty free

How to Use

In the evening, lightly massage 1-2 pumps onto your cleansed face and neck avoiding the eye area. Allow to absorb and apply your favourite night-time moisturiser.
(If you like to use a toner after cleansing, avoid AHA/BHA toners and at night opt for a hydrating essence instead)

If you are new to retinoids, we recommend you build up to daily use gradually, using twice a week for the first 2 weeks, three times a week for a further 2-4 weeks, working up to every night if well tolerated. For many, using every other night sees effective results.

While using, always apply high protection, broad spectrum sunscreen during daytime hours to protect your skin from the sun’s harmful rays and maintain skin health and longevity.

Sensitive skin?
You might also like to try the sandwich technique: after cleansing apply a light layer of moisturiser, then apply your retinoid then apply another light layer of moisturiser. This allows your skin to stay protected and rest assured, your retinoid still works!

If you have very sensitive skin, test a drop of serum on a small area of your forearm for sensitivity before applying to the face for the first time. Only introduce your skin to one new product at a time so you limit any other variables.

We do not recommend pregnant or breastfeeding women use retinoid products, if you have any concerns always consult your doctor before use.

DEVELOPED BY EXPERTS

MADE IN THE UK

FREE SHIPPING

TRIED, TESTED & LOVED

REAL RESULTS

Tried, tested, and talked about, straight from our community.

TRIED, TESTED & LOVED

What works, what matters—told by you. 

FAQS