why we created inner power

Author: Curated Beauty Founders

INNER POWER started with a conversation between us - three women in our 50s, immersed in the world of beauty, wellness and nutrition, all noticing the same thing.

 

We didn’t feel unwell. We didn’t feel burnt out. But we did feel different.  Energy dipped more easily. Recovery took longer. Strength felt harder to maintain and whilst we all exercise, we were also noticing a lack of muscle tone and strength, too.  

 

We kept seeing creatine discussed in the context of male athletes and gym performance. But when Natalie shared how long she’d quietly been using creatine as part of her own routine and Ros began researching it beyond sport - something clicked.

 

What we found was an ingredient with deep scientific backing, clear relevance for women, and surprisingly little conversation around its role in midlife wellbeing.

 

INNER POWER was born from that gap - a supplement designed not to push harder, but to support women through change, with strength that feels steady, practical and real.

Creatine, redefined for women

Creatine has long been misunderstood. Often marketed towards male athletes and bodybuilders, it’s been overlooked as a daily wellness supplement for women, despite being one of the most researched ingredients in nutritional science.

 

Women naturally have lower creatine stores than men, and these levels can decline further through our 30s, 40s and beyond. This matters, because creatine plays a vital role in ATP production which is the energy currency every cell relies on.

 

As creatine levels drop, women may notice changes in:

 

• Strength and muscle quality
• Energy levels and resilience
• Recovery after movement
• Cognitive clarity and fatigue

 

INNER POWER was created to make creatine accessible, elegant and relevant for women navigating midlife and beyond.

More than muscle

Creatine isn’t just about physical strength. Emerging research highlights its role in brain energy and cognitive function, as well as its ability to support recovery and long-term resilience.

 

For women in perimenopause and menopause, this matters more than ever. Muscle mass and bone density naturally decline with age and supporting them (particularly alongside strength-based movement – a must for us midlife women!) is essential for long-term health.

 

INNER POWER is designed to work with your lifestyle, whether that includes training, walking, working long days, or simply wanting to feel more capable in your body.

 

Why formulation matters

 

Not all creatine is created equal.

 

INNER POWER uses 99.9% pure creatine monohydrate, micronised to a 200-mesh particle size. This ultra-fine powder dissolves easily, mixes cleanly and is gentle on digestion without the heaviness or grit often associated with creatine supplements.

 

It’s intentionally:

 

• Unflavoured
• Vegan
• Simple to use
• One ingredient, once a day

 

No fillers. No unnecessary extras. Just what your body needs.

Curated Beauty INNER POWER

How INNER POWER began

The inspiration for INNER POWER came from co-founder Natalie, who has taken creatine as part of her daily routine for years and swears by the difference it makes to her strength, energy and performance.

 

Curious about its wider benefits, Ros who is also our qualified Nutritional Therapist, began researching creatine beyond the gym. What she found was compelling: an ingredient with deep scientific backing yet largely overlooked in women’s wellness.

 

Together, we knew it belonged in our curated collection - a supplement that strengthens both body and mind, without complication.

 

Strength, on your terms

INNER POWER isn’t about doing more or pushing through.

 

It’s about supporting your body so you can move through life feeling capable, grounded and strong.

We created it because we wanted something we would take ourselves. Something simple, evidence-backed and honest, that fits into everyday life without complication.

 

Real confidence doesn’t shout.  It builds quietly, from within.

 

And that’s exactly what INNER POWER was made for.

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