We’re three beauty and wellness experts who’ve spent decades shaping the industry from the inside. Now, as women in midlife ourselves, we’re creating the products we wanted to find, high-performance essentials for changing skin, hair and wellbeing.
No noise, no hype, no overwhelm, just expert-led products with purpose, designed to deliver and earn their place.
We believe beauty and wellness should evolve with you, especially through midlife, when skin, hair, energy and priorities begin to change.
Every product we create is chosen with purpose, high-performance, intentional and grounded in real life, so you can feel confident in what works and what’s truly worth it.
Our ingredient strategy is simple: we focus on the right things. Carefully selected, effective ingredients that deliver results without compromising your skin, hair, and wellbeing.
As someone who’s taken supplements regularly for years, our INNER CONFIDENCE has truly raised the bar. My energy and focus are next-level, and I love that it supports so many things in just one capsule – from immunity and hormones to healthy ageing. It’s smart, effective, and works deep, right down to the cellular level.”
Sam Grocutt, co-founder Curated Beauty
"After having skin cancer on my face, daily SPF is non-negotiable. I’ve tried so many - some felt greasy, others triggered breakouts despite double cleansing. That’s why we created FLAWLESS DEFENCE: Broad Spectrum SPF50, with its hint of tint, primer benefits (makeup applies beautifully), and skin-loving ingredients. It’s my everyday hero."
Ros Simmons, co-founder Curated Beauty
I had all but sworn off retinoids as high strength formulas irritated my skin, but gentler ones left me wondering why I bothered. Our NEW BEGINNING combines hard-working but gentle HPR retinoid, soothing plant based bakuchiol, and a hydrating hyaluronic acid complex to deliver results without compromising on skin comfort. If you’ve ever felt let down by retinol before – NEW BEGINNING might just be the one that changes your mind too!
Natalie Ingham, co-founder Curated Beauty
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