Curated Beauty London

Beauty for a reason, a season, or a lifetime

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Woman applies Curated Beauty products in a sunny field

NEW

INNER CONFIDENCE

Our ultimate all-rounder that supports, energy, vitality, and promotes healthy ageing from within, in just one capsule per day.

INTRODUCTORY 10% OFF WITH FREE PILL BOX

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Inner Confidence 10% off with free pill box

Reset. Protect. Perfect.

Meet your new skincare heroes: Retinol to renew, Broad Spectrum SPF 50 & Primer to protect and perfect.

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Beauty for a reason, a season, or a lifetime

In a world of endless choices, we believe beauty and wellbeing isn't about having more, it's about having the right things.

SHOP NOW

Woman putting on Curated Beauty products

NEW

INNER CONFIDENCE

Our ultimate all-rounder that supports, energy, vitality, and promotes healthy ageing from within, in just one capsule per day.

INTRODUCTORY 10% OFF WITH FREE PILL BOX

SHOP NOW

Reset. Protect. Perfect.

Meet your new skincare heroes: Retinol to renew, Broad Spectrum SPF 50 & Primer to protect and perfect.

SAVE £35 when you buy a Future Proof Duo.

Now £75

SHOP NOW

Developed by Experts

Made in The UK

FREE SHIPPING

Tried, Tested & Loved

OUR HERO PRODUCTS

These are the ones we reach for without thinking, expert-led, customer-adored, and quietly brilliant in your daily line up.

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Inner Confidence with product details on a light blue background.

Inner Confidence

Your first-class ticket to feeling fabulous!

NMN with vitamins D, C, and B to support metabolism, energy and cellular protection.

£54.00

£60.00

Curated Beauty Flawless Defence SPF50 & Primer with product details on a pink background

Flawless Defence

Broad Spectrum SPF50 & Primer

Skin perfecting protection, every day

£45.00

New Beginning with product details on a pink background

New Beginning

Gentle 2% HPR Retinoid Serum

First steps in skin renewal

£60.00

Master Switch with product details on a pink background

Master Switch

Progressive 5% HPR Retinoid Serum

Powered up skin renewal

£60.00

Inner Confidence

Your first-class ticket to feeling fabulous!

NMN with vitamins D, C, and B to support metabolism, energy and cellular protection.

£54.00

£60.00

Flawless Defence

Broad Spectrum SPF50 & Primer

Skin perfecting protection, every day

£45.00

New Beginning

Gentle 2% HPR Retinoid Serum

First steps in skin renewal

£60.00

Master Switch

Progressive 5% HPR Retinoid Serum

Powered up skin renewal

£60.00

Curated Beauty founders laughing together

OUR STORY

We’re a passionate team of industry experts, who’ve spent decades immersed in beauty and wellness.

In a world full of hype and over-promising, we’re here to help you cut through the noise and make informed, confident choices. No guesswork, no overwhelm, just products that make sense and deliver what they promise.

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Beauty for a reason, a season, or a lifetime

OUR MISSION

We believe in products that serve a purpose: for right now, for what’s next, or for the long run.

Each product is chosen to meet a need, not fill a shelf. High-performance, intentional, and always grounded in real results, because confidence comes from what works, and what you can trust.

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OUR INGREDIENTS

Our ingredient strategy is simple: we focus on the right things. Carefully selected, effective ingredients that deliver results without compromising your skin, hair, and wellbeing.

INTENTIONAL WELLNESS

Proven, effective support for energy, mood, and mental clarity. Formulated to simplify, not complicate.

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Synergistic Formulas

Nutritionist Developed

For Balance, Energy, and Longevity

Inner Confidence

Your first-class ticket to feeling fabulous!

NMN with vitamins D, C, and B to support metabolism, energy and cellular protection.

£54.00

£60.00

CONSIDERED SKINCARE

High-performance products that simplify decisions and amplify results.

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Bioactive Ingredients

Dermatologically Tested

For Nourished, Radiant Skin

Flawless Defence

Broad Spectrum SPF50 & Primer

Skin perfecting protection, every day

£45.00

PURPOSEFUL HAIRCARE -
COMING SOON

Targeted formulas to restore, strengthen, and transform.

Join Our Wait List

Scalp & Strand Care

Bond Repair Actives

For Stronger, Healthier Hair

Developed by Experts

Made in The UK

Free Shipping

Tried, Tested & Loved

As someone who’s taken supplements regularly for years, our INNER CONFIDENCE has truly raised the bar. My energy and focus are next-level, and I love that it supports so many things in just one capsule – from immunity and hormones to healthy ageing. It’s smart, effective, and works deep, right down to the cellular level.”

Sam Grocutt, co-founder Curated Beauty

"After having skin cancer on my face, daily SPF is non-negotiable. I’ve tried so many - some felt greasy, others triggered breakouts despite double cleansing. That’s why we created FLAWLESS DEFENCE: Broad Spectrum SPF50, with its hint of tint, primer benefits (makeup applies beautifully), and skin-loving ingredients. It’s my everyday hero."

Ros Simmons, co-founder Curated Beauty

I had all but sworn off retinoids as high strength formulas irritated my skin, but gentler ones left me wondering why I bothered. Our NEW BEGINNING combines hard-working but gentle HPR retinoid, soothing plant based bakuchiol, and a hydrating hyaluronic acid complex to deliver results without compromising on skin comfort. If you’ve ever felt let down by retinol before – NEW BEGINNING might just be the one that changes your mind too!

Natalie Ingham, co-founder Curated Beauty

Curated content. Honest advice. Real results.

Follow us for expert tips, thoughtful edits, and what we’re loving right now.

Become a Beauty Curator

Love sharing what works? Join our Curator community and earn by recommending the products you genuinely believe in.

It’s about connection, support, and enjoying something that feels fun and fulfilling. Interested?

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NEVER MISS A GOOD THING

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Beauty for a reason, a season, or a lifetime

NEW

INNER CONFIDENCE

Reset. Protect. Perfect.

Beauty for a reason, a season, or a lifetime

NEW

INNER CONFIDENCE

Reset. Protect. Perfect.

OUR HERO PRODUCTS

Inner Confidence

Flawless Defence

New Beginning

Master Switch

Inner Confidence

Flawless Defence

New Beginning

Master Switch

OUR STORY

OUR MISSION

OUR INGREDIENTS

INTENTIONAL WELLNESS

Inner Confidence

CONSIDERED SKINCARE

Flawless Defence

PURPOSEFUL HAIRCARE -
COMING SOON

Curated content. Honest advice. Real results.

Become a Beauty Curator

NEVER MISS A GOOD THING

Beauty for a reason, a season, or a lifetime

NEW

INNER CONFIDENCE

Reset. Protect. Perfect.

Beauty for a reason, a season, or a lifetime

NEW

INNER CONFIDENCE

Reset. Protect. Perfect.

OUR HERO PRODUCTS

Inner Confidence

Flawless Defence

New Beginning

Master Switch

Inner Confidence

Flawless Defence

New Beginning

Master Switch

OUR STORY

OUR MISSION

OUR INGREDIENTS

INTENTIONAL WELLNESS

Inner Confidence

CONSIDERED SKINCARE

Flawless Defence

PURPOSEFUL HAIRCARE -COMING SOON

Curated content. Honest advice. Real results.

Become a Beauty Curator

NEVER MISS A GOOD THING

PURPOSEFUL HAIRCARE -
COMING SOON