When I sit at my desk, writing for clients, I marvel at how lucky I am to do this for a living. I didn’t choose this path because it was easy, in fact, the vulnerability of putting your creativity on the line every day can be terrifying. But storytelling has always been how I make sense of the world. I feel it, from my soul and that, I think, is my strength. I don’t need to be loud – I just need to be believe that passion and purpose, like so many of my founder clients, are what truly make connections. 

True story, Ros gave me my first job and has never stopped opening doors for me. She has always believed in me, entrusted me and I will never forget one of the most powerful things she once said to me, “You meet people for a reason, a season, or a lifetime.” That stayed with me and when I later settled on the strapline Beauty for a reason, a season, or a lifetime for Curated Beauty London, it was inspired by that exchange.

Ros is a lifetime connection that has shaped who I am as a professional.

Then there’s Nat; kind, knowledgeable and infinitely supportive. She’s the kind of person you want by your side, guiding you through. I know that both she and Ros surround themselves with exceptional people, like Sam and that’s the magic of this industry: it’s about the human connections.

Now, if you were to ask me what are the highs of the journey so far, well, there’s nothing like watching a brand come alive, whether through the words I create, hearing from clients who feel truly seen for the first time, or seeing someone pick up a product I’ve helped shape. Those moments never get old.