Welcome to our Curated Notes

Author: Curated Beauty Founders

We’re so excited to kick off our Curated Notes blog.  It’s going to be your new go-to for skincare, haircare and wellness inspiration. Think of this space as your insider guide: part founder diary, part beauty edits and part lifestyle hub.

who is curated beauty?

So, first off who’s behind Curated Beauty London? We’re three women in our 50’s (Natalie, Sam and Ros) who between us bring decades of experience in beauty, brand building, and real-life beauty passions. Friends first, co-founders second, we’ve poured our expertise into creating a beauty brand that strips away the overwhelm and delivers only what truly works.

 

Our blog is where we’ll share more of that journey with you. Expect founder updates, behind-the-scenes looks at how we create products, ingredient deep-dives (explaining why things like NMN, retinoids and SPF actually matter), plus seasonal lifestyle tips, haircare advice and wellness rituals worth knowing.

Curated beauty was born from a simple idea: 

Beauty should be intentional. 

 

We don’t believe in overflowing shelves or endless fads. Instead, our mission is to bring you products and knowledge you can trust.  Beauty for a reason, a season, or a lifetime.

 

We’d love this blog to feel like a conversation between friends. So, whether you’re here for expert skincare advice, haircare essentials, or a little wellness motivation, you’re in the right place.

Here’s to the start of something special: beauty, curated with care.

 

Curated with Love

Natalie, Ros & Sam xxx

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